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Research on the Management of Customer Value Based on Data Mining

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文献类型:
国际会议
文献来源:
Results of 2016 International Conference on Management Science and Innovation Management Science and Innovation Volume II 2016年
会议地点:
中国湖北武汉
主办单位:
Information TechnologyIndustrial Engineering Research Center
作者:
Zhe Liu,Yang Wang
基金:
School of Computing,Jilin University,School of Business,Jilin University
分类号:
F274TP31113

摘要:Customer value management is the core and foundation of customer relationship management,and the analysis of customer value is the starting point for enterprises to make marketing strategy and product

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